SOBAH NON-ALCOHOLIC BEER BACK ONLINE / IN STORE FROM 1ST JULY

WHY SOBAH?

We're breaking down the stigma of socialising sober. You can enjoy a unique tasting non-alcoholic adult drink when out with mates. Sobah really is the truly social drink.

It is our aim to raise cultural awareness and promote Aboriginal arts, language and history through the Sobah range. We recognise First Nations Peoples of Australia, language groups, origins and the Dreaming. We ethically source our ingredients and knowledge. Maarubaa nginda -  thank you.

SHOP SOBAH

WHO WE ARE

Proudly Aboriginal owned and led, Sobah is Australia's first non-alcoholic craft beer company.  We're based on beautiful Yugambeh country known as the Gold Coast, Queensland.  Sobah is a place with sun and surf where a fresh, crisp drink can be enjoyed without the headache.

We were born from a desire for providing a better choice for those who are not drinking for whatever reason at whatever time. Founded by Gamilaroi man and psychologist, Clinton Schultz, Sobah functions from the philosophies of Gamilaraay Lore ‘dhiriya Gamil’ along with other lessons he has been fortunate to learn from Elders from around Australia. These include acting from a position of respecting people, place and the environment; understanding and working towards fulfilling responsibilities to that we are connected to; and, engaging in positive reciprocity.  While we’re hard workers, we truly believe we have been privileged in our opportunities thus far and therefore have a responsibility to give back, to share our knowledge and experience, to create opportunities for others, to encourage sustainable and healthy ways of living, and to assist in bringing about positive changes. 

Sobah is leading a conversation surrounding Australian societal issues with alcohol consumption and breaking down the stigma of socialising sober. We promote healthy lifestyle choices and wellness, social equity, sustainability, raise positive awareness of Aboriginal and Torres Strait Islander culture, smash stereotypes, unite people and of course, our beers quench thirst.

THE SOBAH INITITATIVE

Our real passion is in wellbeing and in this space we intend to support organisations and strategies that are working in ways to help people and communities HEAL from pains caused and losses experienced.  Health practice is unfortunately a business model and healing shouldn't be about business, it's a right and it's a right that should come with viable and effective choices. We want to help create further spaces for traditional, spiritual and culturally influenced choices and healing opportunities outside the reliance on government funding and control. We support the deadly (awesome) work of others, including Preston Campbell Foundation, 101 Tokens and other businesses and programs surrounding the space of mindful drinking and sobriety, as well as healthy living.

CONNECT WITH US ON INSTAGRAM

SOBAH IN THE MEDIA

Non-alcoholic brewer takes native-flavoured beer to next level

FEATURED ON NITV

Raise your glass to Aussie beer with no booze

FEATURED ON SUNSHINE COAST DAILY

STAY ‘SOBAH’ WITH NEW BUSH TUCKER BEER

FEATURED ON BEER & BREWER

Plans to shake up Australian drinking culture with Indigenous non-alcoholic craft beer

FEATURED ON NITV

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